Articles on: Shopify & Integrations

Fixing "Sold Out" Products In Your Shopify Store

Products in your store suddenly show Sold Out, inventory says 0, or customers can't check out? This is one of the most common Shopify questions, and it's almost never an actual stock problem. Tradelle's manufacturers hold stock; the "sold out" label comes from Shopify settings. Work through the checks below in order.

Check 1: Shipping Zones And Rates

Since a Shopify platform change in late 2025, products are only purchasable by visitors from countries that have shipping rates configured from the right location. A missing rate makes the whole store look sold out, even though nothing was changed in the store itself.

In your Shopify admin, go to Settings > Shipping and delivery.
Look for Tradelle Fulfillment in the list. If it appears under "Not shipping from this location", that's the problem: add it to your General shipping profile.
Under General shipping rates, click Manage and check that all your target countries are listed.
If a country is missing, click Create shipping zone, add the country, and set a flat shipping rate.
Add a Rest of World zone so no country is blocked at checkout.

If a product page looks normal but customers get "Your order cannot be shipped to the selected address" at checkout, it's the same cause: their country is missing from your shipping zones.

Check 2: Inventory At The Wrong Location

Shopify tracks stock per location. If a product's inventory sits at "Shop Location" (or another app's location) instead of Tradelle Fulfillment, it shows 0.

Single product: open the product, scroll to the Inventory section, and make sure stock is at Tradelle Fulfillment. Check each variant too, as variants can differ from the main product.
Many products at once: go to Products > Inventory tab, filter by the wrong location, select the products, and use Edit locations to stock them at Tradelle Fulfillment and unstock the wrong location.
Cleanest setup: set Tradelle Fulfillment as the default location under Settings > Locations and deactivate locations you don't use.

Check 3: Enable "Continue Selling When Out Of Stock"

Stock levels are managed on Tradelle's end, and Shopify's displayed numbers don't always sync perfectly. That's not a problem: orders still route to Tradelle correctly as long as the SKU starts with TR- and the location is Tradelle Fulfillment.

To stop the sold-out label: go to Products, select all, click Bulk edit, add the Continue selling when out of stock column via the Columns button, tick it for every product, and save. Set it per variant where variants show 0.

This is safe. Tradelle emails you before a product genuinely runs out, and genuinely unavailable products are disabled in your store automatically.

Check 4: Done-For-You Store Not Connected Yet

The 100 products in a purchased Done-For-You store are pre-wired for Tradelle fulfillment, but they only come alive once you have an active Tradelle subscription and the store is connected to your Tradelle account. Until then, everything shows 0.

After connecting, the Tradelle Fulfillment location appears in Shopify. Assign your products to it (Check 2) and enable Continue selling for any stragglers (Check 3). No re-import is needed.

Check 5: Free AI Store Products

The products preloaded in a free AI Store Builder store are demo products without a supplier connection, so they always show as sold out. They can't be linked directly. Find the same or similar products on Tradelle and import them from there; imported products arrive correctly configured. If a product isn't on Tradelle yet, see How To Request A Product.

For these stores, "Continue selling" alone is not a fix. It would let customers order products that have no supplier behind them.

Check 6: Product Visibility

Products imported from Tradelle arrive as Draft by design. Set them active: Products > select > More actions > Set as active.
Make sure Online Store is ticked under the product's Sales channels.
On Done-For-You themes, the homepage shows specific collections. New products must be added to one of those collections to appear.

Still Sold Out?

Two rules first: never change the SKU or fulfillment location of imported products (if it happened, re-import from Tradelle), and re-test your storefront in an incognito window after every fix, since themes cache aggressively.

If it still doesn't resolve, email support@tradelle.io with two screenshots: one affected product's Inventory section (showing SKU and location), and your Settings > Shipping and delivery page. The team can pinpoint the cause from those.

Updated on: 11/07/2026

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